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Mercedes automobile company change their name

The renaming of the automobile manufacturer follows the disposal of 80.1 per cent of its stake in Chrysler Holding LLC, a release issued here stated. DaimlerChrysler India on Tuesday said that it has received approval from the Registrar of Companies to change its name to Mercedes-Benz India Pvt Ltd. the named cahange from DaimlerChrysler India name to Mercedes-Benz India.

A clear distinction has been made between the corporate brand Daimler and the group's various product brands, the release added. Wherever the company was dealing directly with customers and in areas where the focus was primarily on products of a single brand, the corresponding brand name would be used.

It is in this context that the Indian operations have been re-christened, since Mercedes-Benz is the key product brand offered in the country. The clear distinction between the corporate brand and the product brands is aimed to position the brand more clearly and make them even stronger in various local markets. Mercedes-Benz India has a sales and after-sales service network extending across 28 cities across the country.


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