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Mercedes sets Malaysian luxury pace

Mercedes-Benz : With the economy recovering and premium car sales showing strong growth, German carmaker Mercedes-Benz appears to be the biggest beneficiary of the improving global finances.

Based on sales results of the first six months of 2010, the brand is a class above the rest, setting the pace in all three-flagship luxury passenger car segments with the performance of its Mercedes-Benz C, E and S Class.

Their sales numbers jumped 29 per cent to 2,417 units compared to 1,869 sold in the corresponding period last year.

"The outstanding first half sales performance is testament to Mercedes-Benz being the brand of choice amongst discerning Malaysians. The latest statistics set us apart from the rest as the Number One luxury car brand," said Mercedes-Benz Malaysia president and CEO Peter Honegg.

"This has been the best half year performance to date and our market leading position in all the three main segments - the C, E and S-Classes - is a reflection of customer confidence in our cars."

The Mercedes-Benz C-Class, leads the premium automaker's passenger car sales with 1,097 units sold compared to 857 units in 1H09 registering an impressive 28 per cent growth, buoyed by the introduction of C200 and CGI C250 Blue EFFICIENCY earlier this year.

The flagship's shining star, the elegant and dynamic Mercedes-Benz E-Class, out-performed in its segment with a robust 44 per cent increase delivering 988 units to customers compared to 684 units last year.

With the soon to be introduced new Cabriolet, the Mercedes-Benz E-Class diffamily will be complete. The demand for the E-Class has also charted a month-on-month increase since January this year and looks set to surpass expectations once again come year end.

Meanwhile, the prestigious Mercedes-Benz S-Class continues to awe Malaysia's top corporate and business luminaries with its renowned luxury and sophistication registering a commendable growth of over 10 per cent resulting in 158 units sold.


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