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Mercedes Benz fashion week

Why mercedes ?...While it was hard for many industry insiders to see the New York Fashion Week tents come down for the last time at Bryant Park this past February, the shows must go on -- this time, at the new location of Lincoln Center's Damrosch Park.

Today IMG announced its plans for the new location, which it says will move the shows firmly into the 21st century, courtesy of technological upgrades, amongst other additions.

For starters, the tradition of having three main presentation spaces to hold runway shows will continue (although they've been renamed The Theatre, The Stage and The Studio), while the new location will also have the additional Box Presentation Space for industry forums, press conferences, and designer presentations, which have become more popular over the past few years.

Mercedes-Benz Fashion Week at Lincoln Center, which will be held from September 9 to 16, will also debut a large lobby with lounge style seating and larger presentation spaces to accommodate more of the approximately 232,000 show-goers that attend each season.

The businesses in the area surrounding the Westside location will also see a lot of dollars spent under their roofs. On average, New York sees $466 million spent by visitors coming to see the both the Fall and Spring shows each year, breaking down to $40 million spent on local restaurants, $30 million on taxis, Town Cars, subways and buses and $56 million on hotels.

IMG also announced that Mercedes-Benz will stay on as the title sponsor for New York Fashion Week for the next 3 years.


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